The State of Influencer Marketing in 2020

Hi loves,

How are you all doing? It is stressful time at this moment with the covid-19 pandemic sround the world and with the lockdown and social distancing in place; I hope all of you are safe and healthy. It is said that this pandemic is also giving us an opportunity to learn new things and achieve new skills which will be helpful for all of us in future. So I thought to share the state of influencer marketing in 2020 which would help brands to try this amazing marketing technique or excel at it and also help talented influencers to know a little bit about the market. Being a social media specialist and social media influencer myself, I love this topic so much, so let’s jump right into it!

Influencer Marketing benefits

Influencer marketing has become one of the core components of online marketing and is used by almost 93% of the companies around the world. 70% of teens trust influencers more than traditional celebrities and 49% of consumers depend on influencer recommendations for purchase decisions. So you would understand the importance of it already. For brands, they can earn up to $6.50 for every dollar spent which makes it more economical than any other types of online marketing. So, if you are a brand selling fashion or beauty products for teens or millennial population, it is high time to start investing in influencer marketing.

 

Influencer marketing trends 2020

Although the pandemic has slowed down the industry to a little extent, 2020 is a great year for influencer marketing. With more brands understanding the power of social media, especially when social distancing is expected to stay for some time and people will be indoors more. Here are some of the top trends expected to see in 2020:

• Brands will invest more on micro influencers than macro influencers because of their authentic connection with followers.
• Brands are going to focus on engagement more than following to determine influencers.
• Video content will be more popular as it gives the best return.
• Tiktok is one of the biggest emerging platforms for this and will be at par with Instagram.
• Influencer marketing platforms will continue to grow more as they make running a campaign lot easier for brands.    

Beauty industry and influencer marketing

Beauty industry has been the largest user of influencer marketing and influencers are behind a majority of the sales for all types of beauty brands. The influencers are also one of the largest consumers of beauty brands, so it is a symbiotic relationship between them. From skincare routine to makeup looks, beauty hauls to events, brands are trying different types of tactics. It is quite time-taking to create and manage influencer marketing campaigns, which is where the influencer marketing platforms come into place. Here is one of the best platforms I have seen in the market.

https://intellifluence.com/beauty

They have a large database of top Youtubers and beauty bloggers and management of the campaign becomes very easy as they take care of all the logistics. If you are looking for genuine beauty bloggers, here is a list you can start with.

https://www.allure.com/story/beauty-influencers-to-follow-on-instagram

Success tips for influencers

If you are an influencer, you should be proud to know that you are currently one of the top marketing contributors in the world. 86% of women use social media for purchase decisions and majority is from suggestions by influencers. For influencers my suggestion is be authentic, invest time to grow an organic connection with your followers and bring creativity in photography and editing. Also, it is a creative art so do not feel shy to ask for correct remuneration you deserve from companies. To get more tips on how to become a successful social media influencer check my previous post here.

Hope I am able to give you an overall picture of the state of influencer marketing in 2020. It is an exciting industry and an industry with endless possibilities. There is more to come out of this industry and it has been great to see how different brands are using influencer marketing during this pandemic. I will bring all latest trends and news to you through my blog soon, so stay tuned.

XOXO,

Jhumki